How to Effectively Combine SEO & Google Ads [Tips & Guide]
You have two choices if you want your business to show up as high as possible on the first page of the Google search engine: search engine optimization (SEO) or advertisements ( SEA).
It’s possible that you have too many options and are unsure of the best type of search engine marketing (SEM). But why make a choice when you may mix the two marketing techniques and succeed even more? This post will explain how in detail.
The most important thing in Brief
- Search engine marketing (SEM) is divided into the areas of SEO and SEA.
- With SEO, the organic ranking op timed while a SEA campaign is serving targeted ads.
- A well-thought-out combination of these strategies will bring your offer to the top of Google.
Table of Contents
What is SEO?
SEO is an acronym for search engine optimization. All techniques used to raise a website’s SERP (search engine results page) position are referred to as SEO.
Ranking refers to a website’s position. Although Google is extremely secretive about the factors that go into a good ranking, SEO specialists are aware of what matters.
The website is optimized for particular subject areas as part of an SEO campaign with the aid of technical upgrades and consistently published high-quality content.
The search engine understands that readers will discover relevant content on these subjects here. As a result, the website is displayed more quickly with the appropriate search terms.
Successes with SEO take time, therefore your site won’t inevitably rank first in the SERPs. But the ranking improvement is highly durable with further adjustment. Users also place more trust in organic results than in ads.
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What is Google Ads?
SEA stands for Search Engine Advertising, in contrast to SEO, which stands for search engine optimization. The Google Ads are directed at the paid spots in the advertising space rather than the organic, unpaid search results. Similar to SEO, Google Ads are used to promote subjects.
Each landing page and advertisement should focus on a distinct subject. Once the topic-relevant keywords have been chosen and the campaign budget has been established, you may begin.
It is significant to keep in mind that there are a finite quantity of ad spaces. So, you are in competition with others who are pushing the same subject for these. When searchers submit a particular request, the highest and highest bidder wins the bid, just like at an auction.
Up until someone clicks on your advertisement, you won’t be paid. But as soon as you stop investing money in the campaign, you are unable to place a bid, and the range ends.
Five suggestions for the ideal SEO-Ads combination
Perhaps you’ve already seen that SEO is a little slower but more long-lasting than ads, which are more adaptable but transient. So why not combine the advantages and disadvantages of both campaigns to get the most of your company?
1. Ads for the start of the sprint
Ads should be used to increase visibility first, especially for new businesses with a website and domain. It is precisely in these situations that SEO struggles to take off.
2. SEO content provides ads benefits
If landing pages for advertising campaigns are optimized for SEO, the Quality Score will increase and you’ll have an advantage during the Google auction.
3. Ads cover suitable topics
Some themes simply do poorly in SEO. Use advertisements in these circumstances to prominently display your topic on the Google results page.
4. SEO for info topics, ads for sales
5. Be found twice
Don’t turn off the advertisements after your SEO campaign has begun. The ideal scenario is to appear twice on page one and gain more conversions.