Why is a Logo Good? How to Make a Logo: Advice & Instructions
A crucial component of your company’s public image is the correct logo. When used and positioned correctly, logos may elevate a business to the status of a true brand and forge an identity that your target market will remember.
Consider the recognizable logos for Nike, the bitten apple, or fast-food chains, such as the curving M.
But how is it feasible to create a logo that accurately represents the business to the point that it can stand alone? We go over the process for creating a logo and what makes a good company logo.
Table of Contents
Ask the proper questions when developing a logo.
The process of developing a creative logo does not just happen. You must first establish an acceptable information basis before moving on to the creative stage. You must respond to a few simple questions in order to do this.
You can be sure you have the information you need to do a good job by answering the questions below. There is never too much knowledge, as always. As much information as you can about your business. Later, all of this data is filtered and fed into the creation of the logo.
Only with this knowledge foundation is it feasible to create a logo that accurately represents your business and is clearly yours. We have compiled a list of potential questions in the section below, which are grouped according to general company information and queries specifically about the design.
General inquiries regarding your business
- Which target group(s) ought to be addressed, and what distinguishes them?
- What does your business stand for and what does it do?
- What distinguishing qualities does your business have over the opposition?
- The Golden Circle: What are your company’s whys, hows, and what for?
- Is the corporate branding you use well-defined in a style guide?
Specific inquiries on the proposed logo
- What message (picture, assertion) is intended to be conveyed by the logo? What information should be shared?
- Which company characteristics should the new logo represent?
- Is there a strategy for international use, and if so, in which nations?
- Are there any examples or sources of inspiration that should be incorporated into the creation of the logo?
- Should the logo be made up of a font, a symbol, or both?
- In addition to the emblem, is there a slogan? If so, what is it?
- Should the logo’s shape, color, and font reflect the company’s image or should these be changed during the creative process?
- What type of typeface and colors (in RGB and CMYK values) are appropriate?
The 4 most important factors of logo design
Sometimes a logo can be developed from the first letter of a corporation.
Every logo is distinct. There are some factors that have, however, proven to be universally true. You can make sure that your logo can be utilized in a meaningful way if you follow this as a guide when creating it.
A logo must be uncomplicated and obvious.
Why do steakhouses choose to symbolize beef in their logos in an abstract way? Why is an apple used as a distinctive characteristic by a corporation called Apple? And why does the non-profit WWF choose to use a panda as its logo?
It’s really easy to understand: It’s all about communicating in a straightforward manner. Every logo should be made as uncomplicated and unambiguous as feasible. After all, the goal is to establish a name for yourself, and that can only happen if your logo is instantly recognizable.
Your logo must be appropriate for use across all media.
Numerous media will include your company’s logo. The logo may be used in any format, including print advertisements, promotional materials, posters, and traditional media like television as well as internet platforms like social media and your website.
Therefore, it is crucial that you consider this adaptability when developing the logo. Your logo must adhere to all rules that may be relevant, and its design must function flawlessly across all media.
Your logo must be appropriate for use across all media.
Your logo will be used in a number of circumstances, as was already discussed. While the background of your website’s header might be colorful, the best place for your logo on a flyer might be a pure white background.
Therefore, when creating the logo, keep in mind that it needs to be diverse. As a result, it ought to function in reverse or black and white as well. The only way to guarantee that your logo can be utilized consistently across all contexts is to do this.
Even a modest logo should be easily recognizable.
Different sizes of your logo will be utilized. On a billboard, it can be very large at times, and it can also be very small, such as on the edge of a leaflet or as branding in a social media post.
Because of this, it’s important to keep in mind when creating the logo that it can be easily recognized in small formats. Therefore, make sure there is sufficient space between each piece to prevent confusion and illegibility as the display gets smaller.
The steps involved in creating a company logo
Did you ask the proper questions and keep in mind the four main aspects of developing a logo? Then the actual creative process can start.
Your logo’s exact appearance will rely on the designer. Some people approach the design by beginning with the letters, while others first try the appropriate pictogram.
While some follow similar references or operate completely independently. Anything that leads to a meaningful outcome is acceptable throughout the creative process.
Here, we would be pleased to provide more detailed instructions. However, because creative processes differ so greatly from one another, it is challenging to offer a suitable solution. Choose a strategy that works for you. Above all else, explore a variety of choices!
Whatever the specific format of this approach, a thorough derivation, and documentation of the logo development are always beneficial. So, keep track of all the stages that went into creating the final logo.
This enables you to precisely demonstrate which components were utilized or combined, why, and how. This also makes it feasible, if required, to restart at a previous stage.
Arrangement, contrast, and reduction
Target customers should evaluate your logo.
A logo usually accomplishes two essential goals: On the one hand, your business should portray itself in a professional manner; on the other hand, your target market must be able to recognize and directly associate with the brand.
You may frequently develop several logo iterations that serve your needs. Then, to make an informed choice for a variant, it may make sense to test these several logos with the target audience.
The key phrase here is market research. And you may easily use this if your business is small or medium-sized.
First, you may, for instance, involve your staff in the procedure and have them present the various options to you in an entirely objective way. This helps you understand which version best captures the sentiment of your workforce. Additionally, it makes your staff members feel as though they are a part of crucial choices.
Following that, there are several options. You could, for instance, work with a market research organization that subjects test subjects to many iterations of your logo.
You might also take initiative and let the community make the decision. The advantage of including voting for a logo in a competition is that you will get a lot of feedback.
Of course, the drawback is that the final stages of logo development are conducted in public. Additionally, your community feels as though it has a voice in crucial business choices.
Whatever method you use to test your logo, the goal is always the same: to get your message out to your target audience while also giving the logo the recognition value it needs to be instantly associated with your brand.